Who says business can’t be sexy?

The Economist has figured out sexy can sell. The second issue of the magazine’s spin-off title Intelligent Life is out this week – and it boasts the publisher’s first fashion photo shoot in its 164-year history. Photographed by Mary McCartney (yes, daughter of Paul) the photographs illustrate a piece about jewellery as heirlooms. For fear of alienating some readers the expedition into the world of bling is counterbalanced with another spread on Chinese coal mines…  

~ by Stephen Walker on November 27 2007.