The Economist has figured out sexy can sell. The second issue of the magazine’s spin-off title Intelligent Life is out this week – and it boasts the publisher’s first fashion photo shoot in its 164-year history. Photographed by Mary McCartney (yes, daughter of Paul) the photographs illustrate a piece about jewellery as heirlooms. For fear of alienating some readers the expedition into the world of bling is counterbalanced with another spread on Chinese coal mines… 
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~ by Stephen Walker on November 27, 2007.
Posted in Comment, News, Photography
Tags: China, coal mine, fashion, Intelligent Life, jewellery, Mary McCartney, photographs, Photography, The Economist
Who says business can’t be sexy?
The Economist has figured out sexy can sell. The second issue of the magazine’s spin-off title Intelligent Life is out this week – and it boasts the publisher’s first fashion photo shoot in its 164-year history. Photographed by Mary McCartney (yes, daughter of Paul) the photographs illustrate a piece about jewellery as heirlooms. For fear of alienating some readers the expedition into the world of bling is counterbalanced with another spread on Chinese coal mines…
Like this:
~ by Stephen Walker on November 27, 2007.
Posted in Comment, News, Photography
Tags: China, coal mine, fashion, Intelligent Life, jewellery, Mary McCartney, photographs, Photography, The Economist